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Consumer behavior : a strategic approach / by Assael, Henry. Publication: Boston : Houghton Mifflin, 2004 . xxiii, 631 p. : 27 cm. Date: 2004 Availability: Items available: General stack [HF5415.3.A828 2004] (1),
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Marketing :principles & strategy / by Assael, Henry. Publication: Forth Worth : Dryden Press, 1993 . 1 v. (various pagings) : 26 cm. Date: 1993 Availability: Items available: General stack [HF5415.A748 1993] (1),
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Consumer behavior and marketing action / by Assael, Henry. Publication: Boston, Mass. : Kent Pub. Co., 1984 . xx, 695 p. : 25 cm. Date: 1984 Availability: Items available: General stack [HF5415.3.A83 1984] (1),
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Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.