TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.
TI  - Essentials of contemporary advertising
SN  - 9780071287579
AV  - HF5821.A74 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008005753-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008005753-t.html
ER  -