TY - BOOK AU - Rosenthal, Morris . TI - Print on demand book publishing : a new appraoch to printing and marketing books for publishers and authors / SN - 9780972380133 AV - Z285.5 .R67 2008 PY - 2008///. CY - Springfield, MA : PB - Foner Books , KW - Self-publishing -- Handbooks, manuals, etc KW - Authorship -- Marketing -- Handbooks, manuals, etc KW - Books -- Marketing -- Handbooks, manuals, etc KW - On-demand printing KW - Digital printing press. N1 - Publisher basics -- Author basics -- Trade publishing -- Print-on-demand -- Self-publishing -- The book market -- Market research -- Book design -- Internet marketing -- Website design ER -