Print on demand book publishing : a new appraoch to printing and marketing books for publishers and authors - Rosenthal, Morris . (Springfield, MA : Foner Books, 2008)
Publisher basics -- Author basics -- Trade publishing -- Print-on-demand -- Self-publishing -- The book market -- Market research -- Book design -- Internet marketing -- Website design
Keywords: Self-publishing -- Handbooks, manuals, etc; Authorship -- Marketing -- Handbooks, manuals, etc; Books -- Marketing -- Handbooks, manuals, etc; On-demand printing; Digital printing press