TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research : tools & techniques
SN  - 9780199564347
AV  - HF5415.2.B73 2010 
PY  - 2010///
CY  - Oxford : 
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -