TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic brand management
SN  - 9781936572861
AV  - HF5415.15.C468 2025 
U1  - 658.8343 CHE 
KW  - Product management
KW  - Brand name products
KW  - Strategic planning
KW  - fast
N1  - Includes bibliographical references and index
ER  -