TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534029906 :
AV  - HF5415.3 .A83 1984
U1  - 658.8/342 3
PY  - 1984///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
ER  -