TY  - BOOK
AU  - Dennis Adcock
AU  - Adcock,Dennis
TI  - Marketing: principles and practice 
SN  - 0273601466
AV  - HF5415 .M3173 1998
U1  - 658.8 3
PY  - 1998///
CY  - London
PB  - Pitman Pub.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -