TY  - BOOK
AU  - Beamish,Hubbard R.
TI  - Strategic brand management :  Thinking Analysis Action
SN  - 9780733986758
AV  - HD69.B43 2008 
PY  - 2008///
CY  - Australia
PB  - Pearson Education  Australia
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003326.html
ER  -