TY  - BOOK
AU  - Aaker, A. David
AU  - Kumar, V.
AU  - Day, George S. 
AU  - Lawley, Meredith 
TI  - Marketing research :the pacific rim edition
SN  - 9780470805022
AV  - HF5415.2.A25 2005 
PY  - 2005///
CY  - Australia
PB  - John Wiley & Sons
KW  - Marketing research
KW  - South Africa
N1  - Includes bibliographical references and index
ER  -