TY  - BOOK
AU  - Lovelock,Christopher
AU  - Patterson,paul
AU  - Walker,Rhett
TI  - Service marketing: An Asia-Pacific Perspective
SN  - 9780733986789
AV  - HD9980.5.L68 2007 
U1  - 658.8 23
PY  - 2007///
CY  - Australia
PB  - Pearson education australia
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references
ER  -