TY  - BOOK
AU  - Lovelock,Christopher
AU  - Patternson,Paul
AU  - Walker,Rhett
TI  - Service marketing:an Asia-Pacific and Australian perspective
SN  - 9781741031621
AV  - HD9980.5.L68 2004 
U1  - 658.8 23
PY  - 2004///
CY  - Australia
PB  - Pearson/Prentice hall
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references
ER  -