TY  - BOOK
AU  - Rugimbana,Robert
AU  - Nwankwo,Sonny
TI  - Cross-cultural marketing
SN  - 9780170108201
AV  - HF5415.R84 2003 
U1  - 658.80089 22
PY  - 2003///
CY  - Australia
PB  - Thomson Nelson
KW  - Marketing
KW  - Multiculturalism
KW  - Minority consumers
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008017138.html
ER  -