TY  - BOOK
AU  - McDonald,Malcolm
TI  - The marketing planner
T2  - The Marketing series
SN  - 0750600942
AV  - HF5415.13.M369 1992 
U1  - 658.8/02 20
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes index
ER  -