TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780071284400
AV  - HF5823.B45 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes indexes
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008018250.html
ER  -