TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
AU  - Gountas,John
AU  - Mavondo,Felix
TI  - Marketing strategy :a decision-focused approach
SN  - 9780070131552
AV  - HF5415.13.W35 2009 
U1  - 658.8/02 23
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html
ER  -