TY  - BOOK
AU  - Rix,Peter
TI  - Marketing : A Practical Approach
SN  - 9780074712627
AV  - HF5415.R59 2004 
U1  - 658.8 22
PY  - 2004///
CY  - Australia
PB  - McGraw Hill- Pity
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -