TY  - BOOK
AU  - Whitwell,Gregory
AU  - Lukas,Bryan
AU  - Doyle,Peter
TI  - Marketing management :a strategic, value-based approach
SN  - 9780470800966
AV  - HF5415.13.W45 2003 
U1  - 658.8 21
PY  - 2003///
CY  - Australia
PB  - John wiley and sons ltd
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -