TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans
SN  - 9780030211140
AV  - HF5837.A38 2000 
U1  - 659.1/13 21
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074298-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074298-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99074298-t.html
ER  -