TY  - BOOK
AU  - Belz,Frank-Martin
AU  - Peattie,Ken
TI  - Sustainability marketing :a global perspective
SN  - 9780470519226 (pbk.)
AV  - HF5415.B42887 2009 
U1  - 658.8/02 22
PY  - 2009///
CY  - Chichester, West Sussex, U.K., Hoboken, NJ
PB  - John Wiley and Sons
KW  - Marketing
KW  - Sustainability
N1  - Includes bibliographical references and index; Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
ER  -