Sustainability marketing :a global perspective - Belz, Frank-Martin.; Peattie, Ken. (Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009)
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
Includes bibliographical references and index.
Keywords: Marketing; Sustainability