TY  - BOOK
AU  - Tombs,Alastair
AU  - Seamons, Owen
TI  - Foundations of marketing
SN  - 9781442543515 (pbk.)
AV  - HF5415.T66 2010 
U1  - 658.8 22
PY  - 2010///
CY  - Australia
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references (p. 379-387) and index; 1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products 
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing

UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005052093-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005052093-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005052093-t.html
ER  -