TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9780470381113 (pbk. : alk. paper)
AV  - HF1416.K68 2010 
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0708/2007272985.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html
ER  -