TY  - BOOK
AU  - Malhotra,Naresh
AU  - Hall,John
AU  - Shaw,Mike
AU  - Oppenheim,Peter
ED  - 
TI  - Marketing research : An Applied Orientation
SN  - 9780724810161 (alk. paper)
AV  - HF5415.2.M35 2001 
U1  - 658.8/3 22
PY  - 2001///
CY  - Australia
PB  - Pearson Educators
KW  - Marketing research
N1  - Includes bibliographical references (p. 726-749) and indexes
ER  -