TY - BOOK AU - Strauss, Judy AU - El-Ansary, Adel AU - Frost, Raymond ED - Information Resources Management Association. TI - E-marketing SN - 9780130497574 (hbk. : 3 vol. set) AV - HF5415.12.S77 2003 U1 - 658.8/72 23 PY - 2003/// CY - New Jersey PB - Pearson Education Limited KW - Internet marketing KW - Electronic commerce N1 - Includes bibliographical references and index N2 - "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher ER -