TY  - BOOK
AU  - Hair,Joseph F.
TI  - Essentials of marketing research
SN  - 9780071220286
AV  - HF5415.2.E87 2010 
PY  - 2010///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing research
N1  - Includes bibliographical references and index; The role and value of marketing research information-- Designing he marketing research project-- Gathering and collecting data-- Data presentation, analysis, and reporting the results
ER  -