TY  - BOOK
AU  - Peck,Helen
AU  - Payne,Andrian
AU  - Christopher,Martin
AU  - Clark,Moira
ED  - Chartered Institute of Marketing.
TI  - Relationship marketing: strategy and implementation 
SN  - 9780750636261
AV  - HF5415.55.R45 1999 
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Relationship marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99231549.html
UR  - http://www.loc.gov/catdir/description/els033/99231549.html
ER  -