TY  - BOOK
AU  - Doyle,Peter
AU  - Stern, Philip
TI  - Marketing management and Strategy
SN  - 9780273693987 (pbk.)
AV  - HF5415.13.B353 2006 
U1  - 658.8 22
PY  - 2006///
CY  - Harlow, Australia
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
N2  - 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
ER  -