TY  - BOOK
AU  - 
AU  - Kumar,V.
AU  - Day,George S.
AU  - Leone,Robert P.
TI  - Marketing research
SN  - 9780470524619
AV  - HF5415.2.A25 2010 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index; Nature and scope of marketing research-- Data collection--Data analysis
ER  -