TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9780137006700
AV  - HF5415.32.S3 2010 
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; Introduction-- The consumer as an individual-- Consumers in their social and culturel settings-- The consumer's decision-making process and ethical dimensions
ER  -