TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior : building marketing strategy
SN  - 9780071288415
AV  - HF5415.33.U6H39 2010 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index; Introduction-- Externel influences-- Internal influences-- Consumer decision process-- Organizations as consumers-- Consumer behavior and marketing regulation
ER  -