TY  - BOOK
AU  - Westwood,John
TI  - The marketing plan: a practitioner's guide 
SN  - 9780749437480
AV  - HF5415.13.W47 2002 
PY  - 2002///.
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -