TY  - BOOK
AU  - Mcdonnell,John
TI  - Marketing 
SN  - 9787777771616
AV  - HF5415.13.M33 2005 
U1  - 658.8 20
PY  - 2005///
CY  - Australia
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -