TY  - BOOK
ED  - Havard business school
ED  - Havard business school
TI  - strategic marketing case book
SN  - 9780733989735
AV  - HF5415.135.S77 2007 
U1  - 658.8/02 20
PY  - 2007///
CY  - sydney
PB  - Pearson education
KW  - Marketing
KW  - strategic marketing
KW  - Strategic marketing
ER  -