TY - BOOK AU - Parasuraman,A. AU - Grewal,Dhruv AU - Krishnan,R. TI - Marketing research SN - 0618000623 AV - HF5415.2.P37 2004 U1 - 658.8/3 22 PY - 2004/// CY - Boston PB - Houghton Mifflin KW - Marketing research N1 - Includes bibliographical references and indexes UR - http://www.loc.gov/catdir/toc/fy0701/2001131541.html ER -