TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077123307
AV  - HF5415.J63 2010 
PY  - 2010///.
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index; Fundamentals of modern marketing thought-- Marketing analysis-- Marketing mix decisions-- Competition and marketing-- Marketing implementation and application
ER  -