TY  - BOOK
AU  - McColl-Kennedy,Janet R
TI  - Services marketing : A management approach
SN  - 0195667581
AV  - HD9987.A67 2003 
PY  - 2003///
CY  - Australia, Milton
PB  - Wisley
KW  - Service industries
KW  - India
KW  - Marketing
N1  - Includes index
N2  - With reference to India
ER  -