TY  - BOOK
AU  - McColl-KennedyJ.R.
AU  - Kiel,G C
TI  - Marketing :a strategic Approach
SN  - 9780131273122
AV  - HF5415.K625 2000 
U1  - 658.8 22
PY  - 2000///
CY  - Australia
PB  - Nelson Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -