TY  - BOOK
AU  - Keegan,Warren J.
AU  - Schlegelmilch,B.B.
TI  - Global marketing management : A European perspective / 
SN  - 9780138418267
AV  - HF1416.K44 2001 
PY  - 2001///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Global marketing
KW  - strategies and opportunities
KW  - Cases
N1  - Includes bibliographical references and index; Introduction and overview-- The global marketing environment-- Analysisn and targeting the global market opportunities-- Global marketing strategy-- Craeting global marketing programmes-- Managing the global marketing programme
ER  -