TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Apéria,Tony
AU  - Georgson,Mats
TI  - Strategic brand management : a European perspective
SN  - 9780273706328
AV  - HD69.B7K45 2008 
PY  - 2008///
CY  - Harlow, England
PB  - Prentice Hall Financial Times
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003326.html
ER  -