TY  - BOOK
AU  - Cateora,Philip R.
AU  - Cateora R.Philip
AU  - Mort S.Gillian
TI  - International marketing
SN  - 0072833718 (alk. paper)
AV  - HF1416.C375 2012 
U1  - 658.8/4 22
PY  - 2012///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
ER  -