TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems :cases and comments
SN  - 0205081045 :
AV  - HF5415.K47 2004 
U1  - 658.8 19
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education Limited
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes Index
ER  -