TY  - BOOK
AU  - 
TI  - Services marketing / 
SN  - 9780273634218
AV  - HD9980.5.W66 1995 
PY  - 1995/// .
CY  - Harlow, England :  
PB  - Prentice Hall , 
N1  - Includes bibliography and index; The development of services marketing-- Organization for services marketing-- Services marketing mix-- Special aspects of services marketing
ER  -