TY  - BOOK
AU  -  Anderson, Carol
AU  - Vincze, Julian
TI  - Strategic Marketing management
SN  - 0618338071
AV  - HF5415.13. V563 2004 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - strategic marketing management
N1  - includes index
ER  -