TY  - BOOK
AU  - Hoffman, Douglas.
TI  - Marketing Principles and Best Practices
SN  - 0324225180
AV  - HF5415.H644 2005 
PY  - 2005///
CY  - Australia
PB  - Thomson South- western
KW  - Principles of marketing
KW  - Best practices in marketing
N1  - Includes bibliographical references(end notes) and index
ER  -