TY  - BOOK
AU  - Doole, Isobel
AU  - Lowe,Robin
TI  - International marketing strategy :analysis, development, and implementation
SN  - 9781861527721
AV  - HF1416.D66 2001 
U1  - 658.8/48 20
PY  - 2001///
CY  - London, New York
PB  - Routledge
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -