TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management :text and cases
SN  - 0471332380
AV  - HF5415.13.D32 2000 
U1  - 658.8 21
PY  - 2000///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley047/00268990.html
UR  - http://www.loc.gov/catdir/description/wiley033/00268990.html
UR  - http://www.loc.gov/catdir/toc/onix03/00268990.html
ER  -