TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing:  
SN  - 9781740092623
AV  - HF5415.K631 2001 
U1  - 658.8 21
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -