TY  - BOOK
AU  - Hoffman, Douglas
TI  - Services Marketing; concepts, strategies and cases
SN  - 9780170135207
AV  - HD9980.H585 2010 
PY  - 2010///
CY  - South Melbourne, Victoria
PB  - Cengage Learning
KW  - services marketing
KW  - management
N1  - Includes bibliography and index
ER  -