TY  - BOOK
AU  - Shilbury,David
AU  - Quick,Shayne
AU  - Westerbeek,Hans
TI  - Strategic sport marketing
SN  - 1864484616
AV  - GV716.S46 1998 
U1  - 796/.069/8 21
PY  - 1998///
CY  - St. Leonards, NSW
PB  - Allen & Unwin
KW  - Sports
KW  - Marketing
KW  - Sports sponsorship
KW  - Economic aspects
N1  - Includes bibliographical references (p. 309-311) and index
ER  -